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Audience work is more important to journalism than ever

I was on a mentoring call with a student about to graduate from college when she shared that she had received some discouraging advice. She had been told not to pursue audience work as a career path.

She was told — by a member of a fairly large journalism organization — that she’d be better off working in a junior reporter role covering a random congressional committee, even if no one read her work. I found this to be absolutely shocking and completely untrue.

Source: Poynter. Read all the paper.

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