Have Media Habits Changed Among Millennials and Teens?
Media Habits and Millennials/ Teens Media Habits: Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media. Fonte: eMarketer Read all the paper: Link: https://www.emarketer.com/Article/Have-Media-Habits-Changed-Among-Millennials-Teens/1016040 Read other texts here
“Words divide, pictures unite” – great historic examples of the use of data visualisation for research communication
Students, researchers and academics from across a variety of disciplines use data visualisations and infographics in their blogs and projects to better tell the stories in their data and enhance audience understanding. As part of a series previewing their new book Communicating Your Research with Social Media, Amy Mollett, Cheryl Brumley, Chris Gilson and Sierra Williams explore a short history of data visualisation over the past 200 years. Fonte: The …
Redes sociais criam bolhas ideológicas inacessíveis a quem pensa diferente
Estudo realizado pelo Instituto de Tecnologia de Massachusetts (MIT) mostra como as redes sociais reforçam a propensão humana a buscar informações que se alinhem a ideias preconcebidas. Autor diz que a interação com notícias partidarizadas fortalece sensação de pertencimento a grupos identitários. Fonte: Folha Link: http://www1.folha.uol.com.br/ilustrissima/2017/09/1920816-cada-macaco-no-seu-galho---zuckerman.shtml
Facebook will let elected officials target posts to constituents
Facebook today announced three new features that will make its service far more useful to elected officials, according to TechCrunch. The primary goal is to help politicians better connect with constituents in their designated district. But at a deeper level, Facebook is making it easier than ever before for these officials to gain insight into the thoughts and behaviors driving their communities, transforming the social network…
Crescimento do mercado de marketing digital reforça a importância de padrões globais de medição, diz Kantar Media
DIMENSION, o novo estudo internacional da Kantar Media sobre as atitudes dos consumidores e do mercado publicitário, mostra que a ausência de métricas consistentes e comparáveis para compreender o público e aferir a eficiência da publicidade é uma preocupação significativa para aqueles que trabalham no ecossistema de planejamento de comunicação. Foi possível constatar que o desenvolvimento de métricas sólidas entre os meios tradicionais…
