Candidates differ in their use of social media to connect with the public

Social media are playing an increasingly large role in the way campaigns communicate with voters. In January 2016,44% of U.S. adults reported having learned about the 2016 presidential election in the past week from social media, outpacing both local and national print newspapers. Moreover, as of July, 24% say they have turned to the social media posts of Donald Trump or Hillary Clinton for news and information about the election – more than those who turn to either of the candidates’ websites or emails combined (15%).

Fonte: PewResearchCenter

Link: http://www.journalism.org/2016/07/18/candidates-differ-in-their-use-of-social-media-to-connect-with-the-public/