Explainer: What do political databases know about you?

Political database / You

American citizens are inundated with political messages—on social networks, in their news feeds, through email, text messages, and phone calls. It’s not an accident that people get bombarded: political groups prefer a “multimodal” voter contact strategy, where they use many platforms and multiple attempts to persuade a citizen to engage with their cause or candidate. An ad is followed by an email, which is followed by a text message—all designed to reinforce the message.